The importance of measurement
As Digital Marketers, we love the ability to measure, evaluate and make informed decisions, based on the tracking and measurement available with Online Marketing. Everything that we do on websites, from what we click on, our journey from the source of our visit right through to why we left, can be tracked and evaluated.
“If you can’t measure it, you can’t manage it”
Blue Shark Digital view measurement with paramount importance. Every Digital Marketing service that we offer, will be measured, evaluated and solutions implemented to improve the activity or campaign. We provide reports for each activity and constantly monitor all aspects of our services for clients.
Some of the analytical reporting that we offer include:
Budget Management
We will manage your budget to ensure that it is spent efficiently and wisely, always with the ROI in mind. With regards to Online Advertising, we will tweak and amend on a daily/hourly basis to ensure efficiency and maximisation of opportunities.
Competitor Analysis
Blue Shark Digital will monitor client's competitors behaviour online and produce regular reports as to their activity, their strengths, and any opportunities that we can identify and potentially exploit. This ranges from SEO and the organic search keywords they are targetting, to what they are doing on social media, and everything in between.
Bespoke Client Reporting
Depending on the services that are utilised by our clients, we will produce a bespoke report to evaluate our performance and underline our strategy to make further improvements. Some of the elements that may be included in the reports include:
Online Advertising
Search Reporting
Landing Page Optimisation
Link Reporting
Mobile Site Performance
Customer Feedback
Site/Page Ranking
Site/Page Quality
Site/Page Speed
Local SEO performance
Duplicate Content
Bug Reporting
Social Media Performance
In-Depth Traffic Analysis
Overall Digital Performance ROI
Digital Marketing Industry Reports
Blue Shark Digital produces monthly reports on all the latest developments and trends in digital and how it can help Northern Ireland businesses. Sign up for this report below.